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IDC ServiceScape: U.S. Midmarket Salesforce Implementation Services 2025–2026

Jason Bremner, Sreenivas Duvvuri Venkata — Fri, 23 Jan 2026 05:00:00 GMT

This IDC ServiceScape offers a comprehensive guide on the key functionalities of Salesforce implementation services, featuring services from Acxiom, Argano, Astound Digital, Brillio, Cloud for Good, Coastal, Grazitti Interactive, Jade Global, Mastek, Mphasis Silverline, Perficient, TELUS Digital, UST, and West Monroe. The status of each service capability is categorized as fully supported, partially supported, partner-provided, road map, or not supported; this enables technology purchasers to quickly identify which vendors align with their changing requirements.

DayOneが国内初のデータセンター建設を開始：国内の事業者データセンター新設動向、2025年12月時点のアップデート

Mimei Ito — Thu, 22 Jan 2026 05:00:00 GMT

本調査レポートは、DayOneによる国内データセンター新設の概要を述べると共に、国内における事業者データセンター（DC）の今後の開設動向（2025年12月23日時点）を基に、DCサービス市場のビジネス機会を分析している。

IT Services Priorities of Organizations in Türkiye

Eren Eser — Thu, 22 Jan 2026 05:00:00 GMT

This IDC Survey is based on an August 2025 study conducted in Türkiye, analyzing key insights from IDC’s EMEA IT Services Survey. It explores the strategic priorities of Turkish organizations, covering topics such as:

Digital revenue and offerings
Modernization and transformation initiatives
AI/generative AI and technology adoption
External IT services spending trends
Drivers of IT services increase/decrease
IT provider selection criteria
Outcomes from IT strategic initiatives
Application modernization focus and challenges
Measuring value from IT engagements

IDC FutureScape: Worldwide Services 2026 Predictions — Asia/Pacific (Excluding Japan) Implications

Pushkaraksh Shanbhag — Wed, 21 Jan 2026 05:00:00 GMT

This study provides IDC's top 10 predictions for worldwide services for Asia/Pacific (excluding Japan) (APEJ) for the next five years (2026–2030). This year's predictions for APEJ are heavily influenced by the impact agentic AI adoption is expected to have on the services ecosystem and enterprise expectations of IT services providers.

"As the Asia/Pacific market experiences a turbulent confluence of technological, financial, geopolitical, and workforce challenges, the emergence of the agentic era offers enterprises a transformative pathway to overcome these constraints while accelerating their innovation and modernization agendas," says Pushkaraksh Shanbhag, associate research director, Asia/Pacific Cloud and IT Services, IDC.

IDC FutureScape: Worldwide Services 2026 Predictions — Asia/Pacific Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Pushkaraksh Shanbhag — Wed, 21 Jan 2026 05:00:00 GMT

This IDC study is an accompanying piece to the main FutureScape 2026 presentation of the same topic. It provides specific recommendations for two key tech vendor personas, tech sales leaders and tech marketing leaders. Please refer to IDC FutureScape: Worldwide Services 2026 Predictions — Asia/Pacific (Excluding Japan) Implications for more details.

Snowflake Acquires Observe for About $1 Billion; Will It Pay Off?

Stephen Elliot, Shannon Kalvar, Archana Venkatraman — Wed, 21 Jan 2026 05:00:00 GMT

Snowflake announced a definitive agreement to acquire Observe on January 8, 2026. This $1 billion deal is Snowflake's largest to date, exceeding the company's previous $800 million deal in 2022.The existing financial and executive relationships between the two companies are deep. Observe raised $393 million from seven funding rounds, with Snowflake Ventures one of those backers. In addition, Observe CEO Jeremy Burton has served on Snowflake's board since 2015. From a product perspective, Observe was built on Snowflake's platform, creating a tight integration path with minimal replatforming risk. Financially, this deal makes sense. However, for observability customers, the potential outcomes require an analysis into future product development, the level of focus Observability will command inside of Snowflake, and a go-to-market understanding.

What Is the Sweet Spot in Promoting IT Consulting Service Offerings for Market Reach?

Jason Bremner — Wed, 21 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight examines which IT consulting services service providers should promote to achieve maximum reach in attracting the most unique customers. It applies total unduplicated reach and frequency (TURF) analysis to a question in IDC's Worldwide IT Professional Services Survey, where respondents were asked which common IT consulting services they used in the past two years. The survey leverages responses from 827 IT and business executives from North America, Asia/Pacific, and Western Europe, across industries. The survey was fielded in July 2025. In this IDC Survey Spotlight, the TURF analysis looked at which combination of three offerings providers should promote to appeal to the broadest market reach possible.

EY Neurosymbolic Growth Platforms: An Early Example of Platform-Enabled Strategy Services

Erin Hichman, Lars Goransson — Tue, 20 Jan 2026 05:00:00 GMT

This IDC Market Note discusses EY Neurosymbolic Growth Platforms (EYGP), which is an AI-powered "growth operating system" that leverages neurosymbolic AI to unify data and deliver explainable, rule-based recommendations for strategic enterprise decisions. Positioned as an early example of platform-enabled strategy services, EYGP targets growth-focused use cases and marks a shift toward productized, outcome-driven offerings in many industry verticals. While promising, its adoption is nascent, and buyers should carefully assess platform integration, governance, and commercial models.

Hardcopy Vendor Financials, 3Q25: Vendors Adjust to Soft Economy and U.S. Tariffs

Geoffrey Wilbur, Abhyuday Jampu — Tue, 20 Jan 2026 05:00:00 GMT

This IDC Market Perspective contains excerpts from public financial disclosures by leading hardcopy vendors and details the impact of inflation, economic uncertainty, and other issues facing hardcopy vendors on performance and forecasts.

"In the third quarter, business and consumer confidence remained soft in the face of weak global economic factors, but hardcopy vendors were able to maintain steady sales numbers while navigating an uncertain economic environment. As the U.S. tariff situation evolved, vendors addressed it with a mix of price increases and cost reductions. The market is expected to remain challenging into at least mid-2026." — Geoffrey Wilbur, research manager, Imaging, Printing, and Document Solutions at IDC

Insurers Are Investing Through Uncertainty, on Their Own Terms

Inci Kaya — Tue, 20 Jan 2026 05:00:00 GMT

This IDC Tech Buyer Presentation examines how insurance carriers are prioritizing technology investment, risk management, and AI adoption amid economic uncertainty, based exclusively on findings from IDC's Future Enterprise Resiliency and Spending Survey, Wave 4. The data explores insurers' expectations around recession risk, IT spending plans, budget priorities, and sentiments on technology risk factors. The study also explores how insurers view agentic AI across the enterprise.

For insurance executives, these findings underscore the importance they place on the ability to operate technology safely and consistently, on their own terms and timeline, rather than from adopting tools fastest.

For technology vendors, the implication is that insurers are seeking partners that can integrate into insurance-specific workflows, provide clear pricing and value propositions, and share accountability for outcomes. Solutions that emphasize governance, phased adoption, and operational fit will align best with how insurance buyers make decisions in 2026 and beyond.

Technology vendors can use this document to:

Understand what features, functionality, or other capabilities are top of mind for insurers.
Identify the optimal way to frame, demonstrate value, and present their offerings to insurers.
Assess where insurers' technology investment priorities lie for the next 18 months.

Technology vendor executives in marketing, sales, and product strategy and other areas can leverage the insight from this document to inform and formulate their approach with buyers in the insurance sector.