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Worldwide Smartphone Market to Grow 1.5% in 2025, Boosted by Record Apple Shipments in 2025 of 247.4 Million Units and 6.1% YoY Growth, according to IDC

Tue, 02 Dec 2025 05:00:00 GMT

2026 will face a 1% decline in shipments due to memory component shortages that will cause smartphone ASP to rise to $465 and market value to a record high of $579 billion

2025 Canadian Consumer Holiday Shopping Behaviours

Praveen Datta — Mon, 01 Dec 2025 05:00:00 GMT

This IDC Survey presents findings from IDC Canada's most recent consumer survey highlighting the Canadian consumer holiday season shopping behaviours.

IDC Canada's consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer services and devices. One of the main goals of these surveys is to identify/measure the current state of the consumer markets — capture consumer behaviours, intentions, and expectations as they relate to consumer services and devices.

This document provides insights on Canadian consumer technology spending intentions, device and brand preferences, preference of purchasing method, popularity of seasonal sale events, and purchase motivators.

The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward major consumer devices.

There is a considerable volume of data from our surveys beyond what is provided in this presentation, and more detailed cross-tabs can also be provided. We encourage you to contact your IDC account representative if you have any specific questions about a market or segment of interest.

IDC MarketScape: Worldwide Rugged Tablet and PC 2025–2026 Vendor Assessment

Bryan Bassett — Mon, 01 Dec 2025 05:00:00 GMT

This IDC study uses the IDC MarketScape model to assess providers offering rugged tablets and PCs. The assessment reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs for rugged solutions. The evaluation is based on a comprehensive and rigorous framework that compares vendors and highlights the key factors expected to be the most significant for succeeding in rugged computing in the short and long term.

"Rugged tablets and PCs are engineered to meet the demanding requirements of mission-critical enterprise environments, where consistent high performance and operational reliability are essential," says Bryan Bassett, research manager, Enterprise Mobility, IDC. "Recent market trends underscore a rapid integration of advanced technologies such as AI, 5G, and edge computing in rugged devices, enabling intelligent data collection, real-time analytics, and improved connectivity for logistics and industrial automation. As mobile workforce mobilization intensifies, rugged devices are expected to play a pivotal role in supporting secure, resilient IT infrastructures and enhancing frontline business productivity."

AI Usage in Enterprise Mobile Devices in Europe: Results from IDC's 2025 European Enterprise Mobility and Devices Surveys

Alejandro Cadenas — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Survey highlights data from IDC's 2025 European Enterprise Mobility and Devices Survey, which includes responses from IT decision-makers (ITDMs), end users, and employees using these services and capabilities.

IDC's European ITDM Enterprise Mobility and Devices Survey was run among mobility/IT decision-makers at European companies. This survey aims to understand enterprises' key strategic mobile device initiatives, from investment priorities to strategies and key deployments. This presentation analyzes key results and changes. This survey addresses essential questions that assess mobility strategies within enterprises in terms of device procurement, approaches to device management, use of mobility software, and mobile security (among other topics) from the perspective of IT decision-makers.

IDC's European End-User Enterprise Mobility and Devices Survey was run among employees of European companies. This survey aims to assess end-user usage of mobile devices for work purposes, their usual place of work and the ways it changes in time, use of bring-your-own-device (BYOD) programs at work, satisfaction with mobile devices, familiarity and use of AI on mobile devices, the importance of 5G, availability and use of enterprise applications, and employees' preferences related to mobile devices used for work. This survey complements the ITDM survey by offering employees' perspectives on mobility in their respective companies.

How European Telcos Are Leveraging AI to Revolutionize Their SMB Customer Retention Strategies

Alejandro Cadenas, Daniela Rao — Wed, 26 Nov 2025 05:00:00 GMT

This IDC Market Perspective examines how European telecom providers can address mounting pressure to retain SMB customers amid rising churn and acquisition costs. AI-driven retention strategies are emerging as a critical solution, enabling telcos to shift from reactive service models to proactive, personalized engagement. By leveraging predictive churn models, customer health scores, and automated workflows, communications SPs can intervene before dissatisfaction escalates, improving customer lifetime value and operational efficiency.

"AI is of strategic importance in this transformation. It is no longer a future investment but a current necessity. For telcos targeting SMBs, embedding intelligence across the customer journey is the only sustainable path to profitability and relevance in a hyper-competitive market." — Associate Vice President Alejandro Cadenas, IDC

Generative AI's Bandwidth Revolution: How Telcos Can Thrive Amid Surging Network Demands

Ajeet Das — Sat, 22 Nov 2025 05:00:00 GMT

This IDC Market Note analyzes how generative AI (GenAI) adoption is driving new bandwidth demands and traffic patterns across service provider broadband networks. As enterprises and consumers embrace GenAI-enabled applications, service providers must upgrade infrastructure to support elastic, low-latency connectivity and distributed architecture. The document offers strategic recommendations for network optimization, highlighting the transformative impact of GenAI on capacity, latency, and throughput requirements in both core and edge networks.

"As GenAI transforms networks, will service providers keep pace with the tidal wave of bandwidth, latency, and connectivity demands reshaping our digital future?" — Ajeet Das, research director, Telecom Network Infrastructure at IDC

How Is Generative AI Redefining Wholesale Connectivity?

Tolga Yalcin — Fri, 21 Nov 2025 05:00:00 GMT

As enterprises scale generative AI (GenAI) through cloud, hybrid, and edge models, network demands are shifting toward high-bandwidth, low-latency, and distributed connectivity. This evolution is redefining wholesale priorities across long-haul capacity, regional interconnects, and AI-centric partnerships. This IDC Survey Spotlight highlights how GenAI workloads are reshaping the economics and architecture of next-generation telecom infrastructure.

How Is the Strategic Business Value of Connectivity Changing in the AI Era?

Brandon Butler — Thu, 20 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight highlights a question from IDC's August 2025 annual global Future Enterprise Connectivity Infrastructure and Services survey (n = 758). The question focuses on the strategic importance of connectivity investment to future business success. The results show the striking and growing value of connectivity for global organizations in the AI era.

"Connectivity has never been more important, and the strategic importance of highly resilient, secure, and automated connectivity as a contributor to business success is only growing in importance, IDC research shows," says Brandon Butler, senior research manager, IDC's Enterprise Networks. "A variety of factors are contributing to the growing strategic importance of connectivity, but none is more important than the impact of AI. Connectivity is an essential aspect of not just enabling AI workloads but delivering them across the digital business ecosystem."

IDC Announces Singapore Winners of the 2025 IDC Future Enterprise Awards

Wed, 19 Nov 2025 05:00:00 GMT

SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the national winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s winners highlight how Singapore organizations are operationalizing AI, data, and digital ecosystems to accelerate innovation, sustainability, and inclusion — from next-generation banking and insurance to mobility, education, and retail.

IDC、アジア太平洋地域「IDC Future Enterprise Awards 2025」受賞企業を発表－関西電力（KEPCO）が生成AI活用で受賞