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Consumer Market Model Highlights, 2Q26 — The New Consumer Economy

Kelly Brown, Greg Ireland — Fri, 26 Jun 2026 04:00:00 GMT

This IDC presentation highlights key points from IDC's Consumer Market Model, 2H25, exploring how digital spending is reshaping consumer markets, behavior, and opportunity. The document examines the forces driving growth across entertainment, self-improvement, and peer-to-peer platforms; explores how AI, the creator economy, and non-buyer monetization are fundamentally altering how platforms compete; and assesses the accelerating disruption of traditional media and content industries. The survey concludes with strategic recommendations for organizations looking to differentiate and capture share in an increasingly competitive consumer digital economy.

"The consumer is no longer your end user; they are your competitor, your creator, and your greatest untapped revenue source," says Kelly Brown, research manager, IDC Consumer Markets.

IDC Survey Spotlight: How Are Organizations Adopting and Expanding Enterprise Mobility Management Services?

Jason Leigh — Thu, 25 Jun 2026 04:00:00 GMT

This IDC Survey examines the adoption of, and outlook for, enterprise mobility management services (EMMS), based on IT decision-makers’ EMMS-related responses in IDC’s November 2025 North American Enterprise 5G, IoT, and Private Mobile Networks Survey.

EMMS solutions provide a centralized control interface for visibility and control into the ever-expanding number of endpoints seeking to access enterprise systems. Enterprises continue to embrace and expand the scope of services within the EMMS portfolio as they seek to demonstrate data security and compliance. Features like application access controls, remote wipe capabilities, cross-OS management, and device life-cycle management help companies manage risk exposure and reduce costs and IT workloads.

Which AI-Enabled Engineering Services Command a Price Premium Among IT Buyers?

Francesca Ciarletta — Thu, 25 Jun 2026 04:00:00 GMT

This IDC Survey Spotlight explores the types of AI-enabled engineering services that command a price premium among IT buyers. The results are based on IDC’s AI Services Pricing Model Survey, conducted in November 2025 among 111 organizations across North America.

Highlights of the Consumer Market Model: Buyers and Non-Buyers in the Consumer Digital Services Market

Greg Ireland, Kelly Brown — Wed, 24 Jun 2026 04:00:00 GMT

This IDC Market Presentation highlights data from the 2H25 release of the Worldwide Consumer Market Model with a focus on buyers (paying users) and non-buyers (non-paying users) across key selected consumer digital services. Non-buyers represent a large share of consumer users for music, video, independent content, and gaming services. Each service is broken down on a worldwide level to show the share of users that are buyers and non-buyers.

IDC’s Worldwide Used Device Tracker Taxonomy, 2026

Wed, 24 Jun 2026 04:00:00 GMT

This IDC study provides a comprehensive overview and definitions for the used device market. The definitions provided in this document represent the scope of IDC’s used device research. This taxonomy outlines market segmentations and measurement methodologies for the used smartphone industry, including classification by technology, vendor, geography, and revenue metrics.

“IDC’s used device taxonomy presents a standardized and detailed framework of the used smartphone market,” says Anthony Scarsella, research director for IDC’s Mobile Phone Tracker. “The taxonomy document serves as a guide for users to understand how the used smartphone market data is collected, processed, and monitored on an ongoing basis.”

Key Strategies Shaping European Telco Business Model Reinvention

Ahmad Latif Ali — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Market Perspective examines how telcos across the European continent can embrace bold, multipronged strategies to overcome structural challenges and unlock new value. The sector's future hinges on its ability to transition from traditional connectivity providers to agile, platform-driven digital service enablers, leveraging technology, partnerships, and scale to drive sustainable growth and support Europe's digital ambitions.

"European operators face a shared imperative: the business models that built this industry are no longer sufficient to sustain it. The most successful operators moving forward will be those that move decisively across multiple transformation pathways simultaneously," said Ahmad Latif Ali, associate vice president, Worldwide Telecommunications, IDC.

Market Forecast: Canada Consumer Communications Services Forecast, 2026–2030

Praveen Datta — Tue, 23 Jun 2026 04:00:00 GMT

This IDC study provides the five-year forecast for the Canadian consumer communication services market and delivers insights into the drivers and inhibitors of growth.

The total market is expected to grow due to growth in wireless and internet services and despite declines in TV and wireline voice services.

"The Canadian consumer communications services market is growing at a low CAGR for the next five years; in light of inflation, this represents essentially no growth at all. Service providers must start educating consumers on the benefits of their wireless and internet services and price accordingly, rather than continuing to devalue their own services through aggressive promotional pricing," said Praveen Datta, research director, Canadian Communications Markets and Strategies at IDC.

Worldwide Memory Market Shares, 1Q26 Update

Soo Kyoum Kim — Tue, 23 Jun 2026 04:00:00 GMT

This IDC Pivot Table provides the CY 1Q26 DRAM and NAND vendor share results. The Pivot Table includes:

Worldwide DRAM revenue share by vendor, 1Q26 and 4Q25
Worldwide NAND revenue share by vendor, 1Q26 and 4Q25
Worldwide DRAM revenue share by vendor, 2026 and 2025
Worldwide NAND revenue share by vendor, 2026 and 2025
Worldwide memory revenue by vendor, 1Q16–1Q26 and 2016–2026

IDC Survey: Telecom Transformation, 2026: Partner Signals

Chris Silberberg — Fri, 19 Jun 2026 04:00:00 GMT

This IDC Survey, conducted in April 2026, builds upon a prior study from 2025 that explored the motivations, objectives, strategies, challenges, and partner preferences of global telecommunications service providers in their digital transformation (DX) efforts.

IDC’s 2026 Worldwide Telco DX IT, Applications, and AI Survey captures insights from 350 telecom operators across the Americas, EMEA, and Asia/Pacific regions. The findings reveal: cloud providers and generative AI model vendors have emerged as the most strategic partners for telcos executing their GenAI and agentic AI plans; telcos are consolidating around vendors that can offer more complete end-to-end portfolios in their given domain, alongside strong partnerships with hyperscalers; and security, deep telecom domain knowledge, and data governance are the defining capabilities telcos require from partners as they scale AI and agentic technologies across their operations.

8x8 Builds an AI-Focused, Outcomes-Driven Communications Engagement Platform

Michelle Morgan, Paul Hughes, Denise Lund, Oru Mohiuddin — Thu, 18 Jun 2026 04:00:00 GMT