rssmobility

Market Forecast: Worldwide Client Endpoint Management Software Forecast, 2026–2030

Phil Hochmuth — Tue, 30 Jun 2026 04:00:00 GMT

This IDC presentation provides a five-year forecast for the worldwide client endpoint management (CEM) software market for the 2026–2030 period.

“Client endpoint device management is evolving from the basic function of keeping devices operational to more advanced capabilities, including measure and improving employees’ experiences with endpoint hardware and software. At the same time, configuration and patching tools are moving toward greater automation, with the goal of fully AI-enabled autonomy of device life-cycle maintenance.” — Phil Hochmuth, research vice president, Endpoint Management and Enterprise Mobility

Market Share: Worldwide Enterprise WLAN Shares, 2025 — Wi-Fi 7 Drives New Opportunities

Brandon Butler — Tue, 30 Jun 2026 04:00:00 GMT

This IDC presentation examines the 2025 market shares of the leading vendors in the enterprise WLAN market. The enterprise WLAN market is undergoing a pivotal transition as adoption of Wi-Fi 7 accelerates. Building on the expanded 6GHz spectrum introduced with Wi-Fi 6E, Wi-Fi 7 is gaining traction amid a surge in AI-driven, IoT, and other bandwidth-intensive, latency-sensitive applications across enterprise environments. In this AI-centric era, wireless connectivity has become more mission critical than ever, reinforcing Wi-Fi and adjacent wireless technologies as foundational components of enterprise networking strategies.

“In the AI era, connectivity is more critical than ever, and Wi-Fi has solidified itself as a foundational element of enterprise networking strategies. As organizations work to securely deliver AI-driven applications, the performance and reliability of Wi-Fi have become paramount. At the same time, AI is enabling a new generation of automated management capabilities, helping organizations optimize and secure increasingly complex wireless environments.” — Brandon Butler, senior research manager, Network Infrastructure and Services, IDC

Market Share: Worldwide Unified Endpoint Management Software Shares, 2025

Phil Hochmuth — Tue, 30 Jun 2026 04:00:00 GMT

This IDC presentation contains vendor market shares for the unified endpoint management (UEM) software market for 2025.

“As enterprises adopt more varied device types and operating systems into both everyday and specialized workflows and use cases, IT operations must have visibility across these varied environments, with the ability to manage, patch, and secure a wide range of endpoints,” says Phil Hochmuth, research vice president, Endpoint Device Management and Enterprise Mobility, IDC.

Google I/O 2026: Google Advances Android XR with Project Aura Smart Glasses and Intelligent Eyewear

Francisco Jeronimo, Ramon T. Llamas — Mon, 29 Jun 2026 04:00:00 GMT

Honor Magic V6 Goes Global

Francisco Jeronimo, Ramon T. Llamas, Nabila Popal — Mon, 29 Jun 2026 04:00:00 GMT

Honor began the international rollout of the Magic V6 on June 4, 2026. First shown at MWC 2026 in Barcelona and on sale in China since March, the V6 leads with a 6,660mAh silicon-carbon battery, the largest fitted to a book-style foldable, features an 8.75mm folded frame, and runs on a Qualcomm's Snapdragon 8 Elite Gen 5 and IP68/IP69 protection. After three generations spent chasing the thinness record, Honor has shifted its focus to durability and AI productivity. The Magic V6 aims to help Honor expand its market share in the premium foldables segment during the short window before Samsung's next Fold and Apple's first foldable iPhone reach the market in the second half of 2026. However, despite pioneering some of the thinnest smartphones launched, Honor's harder problems sit in distribution reach, software localization, and a category that still converts interest into purchase at a slow rate.

Micro-SMB AI Opportunity for Telcos in Asia/Pacific: What to sell, What to Avoid, and how to Prioritize

Nikhil Batra — Mon, 29 Jun 2026 04:00:00 GMT

The SMB conversation for telcos in Asia/Pacific has been traditionally skewed toward companies with 50–250 employees: AI copilots, Microsoft Office 365 resell, software-defined wide area network (SD-WAN), managed security, and other SaaS subscriptions. However, the micro-SMB segment (under 30 employees) behaves differently enough that most of those offerings miss. This micro-SMB tier represents a very large, unaddressed AI opportunity for telcos in the region.

This presentation discusses how micro-SMBs view AI solutions, their requirements of such solutions, and how telecom SPs can play in this space.

“There is a significant opportunity for SPs across Asia/Pacific to uplift micro-SMB revenue and increase attach rates through a new breed of AI-augmented solutions, such as AI voice receptionist. However, this segment will not respond to scaled down versions of larger SMB products,” says Nikhil Batra, senior research director, telecom, IDC Asia/Pacific. “For micro-SMBs, telcos need an outcome-led positioning that solves a simple business problem, such as fewer missed calls, more after hours bookings, or more leads. For telcos, this means identifying the right solutions, pricing them well in logical bundles, and taking them to market through the right channels,” he adds.

WWDC 2026: Apple's AI Credibility Test

Francisco Jeronimo, Nabila Popal, Tom Mainelli — Mon, 29 Jun 2026 04:00:00 GMT

Apple held its Worldwide Developers Conference (WWDC) keynote on June 9, 2026, where it unveiled iOS 27, macOS 27, and a rebuilt assistant dubbed Siri AI. The single most consequential announcement was that Siri AI runs on Apple's own foundation models, trained on Apple's own data with Google's technology, but is structurally independent of Gemini's infrastructure. That independence gives Apple full control over the privacy architecture, the training data, and the long-term direction of the experience.

The announcements move Apple Intelligence from a feature-set promise into a new interaction layer across the full device portfolio. Whether Siri AI delivers on what was demonstrated on stage will define Apple's AI narrative for the next years and set the pace of the next major iPhone upgrade cycle. Execution risk is real, and IDC's own consumer research shows nearly one-third of iPhone owners actively resist GenAI features today, and Apple has now an opportunity to change consumer perception about AI.

AppsFlyer Draws Equity From Four Ad Platforms to Keep Measurement Independent

Roger Beharry Lall — Sat, 27 Jun 2026 04:00:00 GMT

Worldwide Business Use Smartphone Market Forecast, 2026–2030

Bryan Bassett — Sat, 27 Jun 2026 04:00:00 GMT

This IDC Presentation provides the five-year forecast for business use smartphone market and delivers insights into the driver and inhibitors of growth. The 2026 memory crisis triggered a sharp 10.2% contraction in business use shipments and extended corporate refresh cycles to 3.3 years, reshaping vendor priorities through 2030.“In 2026, enterprises are contending with two converging pressures: longer device refresh cycles and a global memory crunch brought on by the AI datacenter boom. Yet corporate mobile refresh demand is holding firm — a reflection of just how indispensable mobile investment has become in the modern enterprise.” — Research Manager Brian Bassett, Enterprise Mobility, IDC

Consumer Market Model Highlights, 2Q26 — The New Consumer Economy

Kelly Brown, Greg Ireland — Fri, 26 Jun 2026 04:00:00 GMT

This IDC presentation highlights key points from IDC's Consumer Market Model, 2H25, exploring how digital spending is reshaping consumer markets, behavior, and opportunity. The document examines the forces driving growth across entertainment, self-improvement, and peer-to-peer platforms; explores how AI, the creator economy, and non-buyer monetization are fundamentally altering how platforms compete; and assesses the accelerating disruption of traditional media and content industries. The survey concludes with strategic recommendations for organizations looking to differentiate and capture share in an increasingly competitive consumer digital economy.

"The consumer is no longer your end user; they are your competitor, your creator, and your greatest untapped revenue source," says Kelly Brown, research manager, IDC Consumer Markets.