rssmobility

Wholesale Mobile Backhaul Opportunities in EMEA

Jan Hein Bakkers, Tolga Yalcin — Wed, 27 May 2026 04:00:00 GMT

This IDC Market Perspective analyzes major trends and dynamics in the wholesale mobile backhaul services market in Europe, the Middle East, and Africa (EMEA). These services include dark fiber, optical, and Ethernet. The document also provides IDC's market outlook.

Mobile backhaul requirements will reach new heights as mobile operators in EMEA invest in improving coverage and 5G SA cores and user adoption as well as data traffic grow fast.

NVIDIA FY 1Q27 Results: Scaling the Intelligence Economy

Matthew Eastwood, Ashish Nadkarni — Tue, 26 May 2026 04:00:00 GMT

AT&T, Cisco, and NVIDIA Target Edge AI Opportunities in IoT

John Gole — Mon, 25 May 2026 04:00:00 GMT

This IDC Market Note reviews AT&T’s collaboration with Cisco and NVIDIA to deliver AI inference at the network edge for IoT use cases. IDC analyzes the initiative as a pragmatic effort to focus first on mature, video‑centric deployments as a way to stimulate broader market adoption of telco‑enabled edge computing.

IDC Innovators: Cloud-Based PC Patch Management, 2026

Phil Hochmuth — Fri, 22 May 2026 04:00:00 GMT

This IDC Innovators presentation examines five leading vendors in the cloud-based PC patch management market: Atera, Action1, Adaptiva, Automox, and Fleet. These vendors represent a diverse range of approaches to solving the patch management challenge, from lightweight, specialized point solutions to comprehensive autonomous endpoint management platforms.

It Is Happening: Smartphone Prices Rising Due to Memory Shortage

Ramon T. Llamas — Fri, 22 May 2026 04:00:00 GMT

This IDC Perspective analyzes the current and future situation of rising smartphone prices amid memory shortages and new smartphone launches. It also includes guidance for smartphone vendors as they face a downturn in demand due to higher prices.

"Recent smartphone releases by some of the leading vendors have confirmed what IDC has been expecting: scarcity of memory will drive prices higher in 2026," says Ramon T. Llamas, research director, Mobile Phones Research Team, IDC. "In addition, Apple has signaled that it expects to use up its stockpiled inventory by June, and higher costs could be expected. Other companies can expect the same. What bears close observation is how smartphone vendors will manage customer relationships throughout the process. An increase in prices should not come as a surprise, so providing customers with options can help. This can range from supply stability and pricing transparency to offering flexible finance/service models and refurbished devices."

Google Unveils Gemini 3.5 Flash at I/O 2026

Ramon T. Llamas — Thu, 21 May 2026 04:00:00 GMT

At I/O 2026, Google introduced Gemini 3.5 Flash, its latest artificial intelligence (AI) model capable of analyzing and understanding data and creating and executing independent agentic workflows. At the same time, it introduced multiple upgrades to its generative artificial intelligence capabilities and breathed new experiences into some of its oldest and often-used applications, saving time and effort for the user.

IDC Survey Spotlight: How Are U.S. Enterprises Distributing Corporate-Liable Mobile Deployments Across Worker Personas?

Bryan Bassett — Thu, 21 May 2026 04:00:00 GMT

This IDC Survey Spotlight analyzes results from IDC's annual U.S. Enterprise Mobility Decision-Maker Survey, conducted in June 2025 among IT decision-makers in the United States.

Corporate-liable (CL) mobile provisioning across U.S. enterprises is concentrated among office-based worker roles, while front-line non–office workers consistently report the lowest levels of CL smartphone and tablet deployment. Field service and hybrid workers occupy a distinct middle tier, yet their divergent operational requirements suggest that enterprises are not yet tailoring provisioning strategies to the specific mobility demands of each persona.

This IDC Survey Spotlight examines how U.S. enterprises are currently distributing corporate-liable smartphones and tablets across worker personas, which workforce segments represent the most addressable whitespace for CL expansion, and how technology suppliers can tailor managed mobility offers to capture growth beyond the established office-based base.

MCP Is the Most Important Infrastructure Standard for Marketing in the Era of Agentic Buyers

Gerry Murray — Wed, 20 May 2026 04:00:00 GMT

The Model Context Protocol (MCP) has rapidly become the foundational infrastructure standard for scaling AI agent deployments in marketing and commerce. By solving integration fragmentation, MCP enables real-time access to enterprise data and tools, transforming personalization, campaign optimization, and agentic shopping. CMOs must prioritize MCP readiness to remain competitive in the evolving agentic economy.

"When a buyer agent arrives at your storefront, it needs real-time pricing, product data, and current promotions in milliseconds. CMOs that build low-latency, MCP-connected data infrastructure now will be closing deals with agentic buyers. CMOs that fail to prepare will watch their digital commerce revenue shift to a channel in which they cannot compete," says Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC.

AT&T, T-Mobile, and Verizon Unite in Joint Venture Targeting Nationwide Wireless Dead Zones

Peter Chahal, Simon Baker, Ahmad Latif Ali, Jason Leigh — Tue, 19 May 2026 04:00:00 GMT

On May 14, 2026, AT&T, T-Mobile, and Verizon announced an agreement in principle to form a joint venture (JV) to eliminate wireless dead zones across the United States. The JV will pool terrestrial spectrum resources and leverage satellite-based direct-to-device (D2D) technologies to extend mobile connectivity to rural, remote, and underserved communities where traditional cell infrastructure is absent or limited. While the venture remains subject to negotiating definitive agreements and satisfying customary regulatory closing conditions, it represents the most significant structural collaboration among the three dominant U.S. carriers in a generation.

Extreme Connect 2026: Extreme Networks Advances Its Enterprise Platform with AI, Security, and a Complete Wi-Fi 7 Portfolio

Brandon Butler, Mark Leary — Tue, 19 May 2026 04:00:00 GMT

At Extreme Connect 2026, Extreme Networks unveiled a second generation of AI-powered networking capabilities under the Extreme Agent ONE brand, completed its three-tier Wi-Fi 7 access point portfolio, and introduced a range of software capabilities, from enhanced Third-Party Management capabilities to stronger integrated security features. The announcements reflect a company with genuine momentum — SaaS ARR growing 29% year over year and Platform ONE bookings ahead of expectations — that is executing a coherent platform strategy across AI and enterprise networking while competing for enterprise share against larger, entrenched rivals in Cisco and HPE/Juniper.