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Industry Buyers Handbook: Worldwide Oil & Gas, 2024

Gaurav Verma — Thu, 14 Nov 2024 05:00:00 GMT

This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of the worldwide (WW) oil & gas (O&G) industry. Vendors can use this Handbook to:

Align the company's proposition to the buyer's tech priorities as they relate to domain processes
Position the technology offering and innovation capabilities to respond to the buyer's business transformation objectives
Develop a compelling narrative that resonates with the buyer's requirements

Technology vendor executives in areas including marketing, sales, and product strategy can leverage the insight from this Handbook to inform and formulate their approach with buyers within the WW O&G industry. The insights provided in this Handbook are largely based on IDC survey data but also leverage senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.

"Organizations in the oil and gas industry face a pivotal moment, embracing a wave of digital innovation to transform their operations, meet sustainability goals, and navigate the ongoing energy transition — all with the added pressure of ensuring that core processes run optimally." — Research Director Gaurav Verma, IDC Energy Insights

Sales Performance Management Emerges as a Top Priority for Sales Leaders

Michelle Morgan — Thu, 14 Nov 2024 05:00:00 GMT

This IDC Survey Spotlight provides insights from IDC's Worldwide C-Suite Tech Survey, conducted in October 2024. The data reveals the top 5 technology initiatives that sales leaders are focused on in the next 12 months.

X2G IDC Playboook Tech Sales Leaders: An Asia/Pacific Technology Market Expansion Sales Playbook for Japan Vendors

Abhishek Kumar, Yukiharu Yorifuji — Tue, 12 Nov 2024 05:00:00 GMT

This IDC Sales Playbook provides research, insights and advice for Japanese technology suppliers seeking to expand beyond their borders to take advantage of the robust growth in the IT software and services market in Asia/Pacific. This playbook provides strategic advice and insights into how Japanese vendors can achieve this expansion by analyzing how Japanese vendors are perceived in the region, which personas they should target, what marketing and sales approach works best for them as well as covering the key opportunities and challenges faced by businesses in the region today.

Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

James McCormick, Gerry Murray, Laurie Buczek — Mon, 11 Nov 2024 05:00:00 GMT

This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates supporting creative collaboration. Throughout the event, Adobe underscored its support for the growing investment in the creative economy and its commitment to supporting creative IP.

“Adobe’s strategic GenAI developments, its commitment to responsible AI, and support for community intellectual property strengthens Adobe’s market position and points to future AI investment opportunities, as well as for accessibility and ecosystem integration,” said James McCormick, senior research director, Digital Experience Strategies, IDC.

Highspot Shows How to Drive Predictable Revenue Growth at Spark '24

Michelle Morgan — Fri, 08 Nov 2024 05:00:00 GMT

This IDC Market Note looks at Highspot's fifth annual Spark event that highlighted strategies for driving predictable revenue growth through enhanced enablement and AI integration. Key discussions focused on overcoming organizational silos with new platform features such as Analytics Engine 3.5, AutoDocs, and the Digital Rooms Platform. Highspot's pragmatic AI applications, including the Action Center and Copilot Center, were showcased as transformative tools for sales enablement. The event underscored the importance of cross-functional collaboration and practical AI use in achieving business goals.

Industry Buyers Handbook: Europe Manufacturing, 2024

Stefanie Naujoks — Thu, 07 Nov 2024 05:00:00 GMT

This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of European manufacturing organizations. Vendors can use this Handbook to:

Align the company’s proposition to the buyer’s tech priorities as they relate to domain processes
Position the technology offering and innovation capabilities to respond to the buyer’s business transformation objectives

Technology vendor executives in marketing, sales and product strategy, and other areas can leverage the insight from this Handbook to inform and formulate their approach with buyers in the European manufacturing sector. The insight provided in this Handbook is largely based on IDC survey data but also leverages senior IDC analysts’ knowledge, IDC research, and ongoing conversations with key industry players.

“Tech vendors that have both excellent in-depth technology know how and understanding of how technology can help to address and solve industry-specific challenges will be in a good position to become the preferred suppliers of their manufacturing clients." — Research Director Stefanie Naujoks, IDC Manufacturing Insights

IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

Fri, 01 Nov 2024 04:00:00 GMT

This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.

“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world where AI becomes the new operational fabric of marketing and sales, redefining the role of marketing, the people who work within marketing, and the way brands deliver a compelling, engaging customer experience,” says Laurie Buczek, Group Vice President, Executives Insights and Leadership Services at IDC. “The IDC predictions will allow chief marketing officers to leapfrog the technology adoption curve, embracing AI to fuel marketing innovation and business growth.”

IDC FutureScape: Worldwide B2B Sales Leadership 2025 Predictions

Michelle Morgan, Mary Wardley, Heather Hershey, Aly Pinder, Roger Beharry Lall — Mon, 28 Oct 2024 04:00:00 GMT

This IDC study provides the 2025 top 10 predictions for B2B sales leadership.

"The future of sales technology brings with it opportunities to blend human intuition with technological innovation," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Organizations that effectively harness these intelligence systems will turn real-time insights into immediate action and competitive advantage, transforming sales from a human-driven art into a data-empowered science."

IDC FutureScape: Worldwide Future of Customer Experience 2025 Predictions

Mon, 28 Oct 2024 04:00:00 GMT

This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond.

"In the evolving landscape of customer experience, the true potential of generative AI will hinge on harnessing not only its technological prowess but also the organizations' ability to create shared experience value for the company as well as customers," said Sudhir Rajagopal, research director, Customer Experience Management Strategies at IDC. "As businesses operationalize intelligent experiences, they must return to foundational principles — enhancing employee skills, ensuring data integrity, and establishing robust AI governance. Only then can they escape out of the proof-of-concept purgatory and scale innovations that deliver reimagined, autonomous experiences. Ushering in a new era of intelligent, empathetic experiences will require organizations to blend human insight with AI capabilities."

IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2025 Predictions

Dorothy Creamer — Mon, 28 Oct 2024 04:00:00 GMT

This IDC study discusses the top 10 predictions for worldwide hospitality, dining, and travel for 2025.

"The hospitality, dining, and travel industries are on the cusp of great change — and that will come at the expense of many long-held business processes and technology architecture," says Dorothy Creamer, senior research manager, Hospitality and Travel Digital Strategies at IDC. "These changes are mainly in the form of addressing how to blend the physical and digital worlds through automation while re-architecting legacy systems to adopt and scale the next generation of intelligent advancements."