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IDC Playbook for Tech Marketing Leaders：2026年国内SD-WAN／SASE市場―WANサービスのモダナイゼーションへ

Yoko Ono — Fri, 23 Jan 2026 05:00:00 GMT

本調査レポートは、国内SD-WAN（Software-Defined Wide Area Network）／SASE（Secure Access Service Edge）市場の現状や将来のトレンドについて分析したものである。ITサプライヤーのマーケティングリーダーに対して、WAN市場が中長期的にどのように変化するか、それに対してITサプライヤーはどのように行動すべきかなどを含め、市場、競合、顧客に関するインサイトを提示している。

Konica Minolta High Velocity Dealer Summit: Charting a Course to Market Leadership

Robert Palmer — Fri, 23 Jan 2026 05:00:00 GMT

During its 2026 High Velocity Dealer Summit, held January 12–14 in Palm Beach, Florida, Konica Minolta brought together key executives and representatives from approximately 60 dealers. The event provided a platform for the company to highlight a strategic pivot at a time when the print and imaging industry continues to face contraction, economic volatility, and evolving customer demands. Rather than focusing on defensive measures and cost management, Konica Minolta's leadership made it clear that the company is moving toward proactive, AI-enabled growth, with new operational models, product innovations, and channel programs designed to capture market share, drive service revenue, and enable dealer resilience.

AWS re:Invent 2025: IDC Viewpoint on Latest IaaS Network Services Advances

Taranvir Singh — Thu, 22 Jan 2026 05:00:00 GMT

This IDC Market Note provides analyst insights into AWS's IaaS network services announcements at re:Invent 2025 and assesses their impact on enterprise strategies and the broader cloud networking market. At the event, AWS showcased significant advances in networking, with an emphasis on interoperability, simplicity, and security for modern enterprise environments.

IDC FutureScape: Worldwide CIO Agenda 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Daniel-Zoe Jimenez, Linus Lai — Thu, 22 Jan 2026 05:00:00 GMT

This IDC FutureScape presents the top 10 predictions set to define CIO agendas in the coming years, highlighting key challenges, strategic priorities, and the evolving role of the CIO in driving organizational success. It offers guidance for sales and marketing teams on how to keep customers engaged and differentiate their solutions in the light of many options in the market

"The next era of technology leadership demands that CIOs and their partners move beyond incremental change — embracing unified digital architectures, orchestrating AI-human collaboration, and embedding governance at every layer. Success will hinge on the ability to co-innovate across business and IT, proactively address emerging risks from quantum to compliance, and drive measurable value at scale across the enterprise as it embraces Agentic AI capabilities. In this landscape, tech suppliers who act as strategic advisors will define the competitive frontier," says Linus Lai, GVP IDC.

IDC's 2026 CES Roundup

Linn Huang, Tom Mainelli, Phil Solis, Nina Turner — Thu, 22 Jan 2026 05:00:00 GMT

For the tech industry, the new year isn't marked by the flipping of a calendar page or a dropping of a fancy ball; it kicks off when the keynote officially kicks off CES in Las Vegas each year. A number of keynotes took place, including those from NVIDIA, AMD, Lenovo, and others, largely centered around AI.

2025年 ITバイヤーガイド：サステナビリティ／ESGソフトウェア―ソリューション全体像と選定ガイド

Amy Cravens, Bjoern Stengel — Wed, 21 Jan 2026 05:00:00 GMT

本調査レポートでは、スペシャリスト（専門特化型）からジェネラリスト（総合型）までのベンダー群（ベンダー類型）について、それぞれの主な注力領域と差異化要因、ベンダー選定の意思決定ツリー、同業他社バイヤーについてのインサイト、サステナビリティ／ESG（Environmental, Social, and Governance）ソフトウェアのタイプ別ユースケース、ならびにAI（Artificial Intelligence）の適用領域の概要を提供するものである。サステナビリティ／ESGソフトウェア市場のベンダーの動向は動的であり、企業のサステナビリティ管理における課題への対応ニーズが変化し成熟するのに合わせて、継続的に進化している。

本調査レポートは、『IT Buyer Guide 2025: Sustainability/ESG Software — Overview of the Solutions Landscape（IDC #US53438425、2025年6月発行）』の日本語翻訳版である。

How Are Telcos Using APIs to Create New Revenue Streams and Build Ecosystems That Accelerate Commercialization of Differentiated Network Services

Peter Chahal — Wed, 21 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight provides key findings from IDC's 2025 Global Telecom Service Providers' Digital Transformation (DX) Plans and Strategies Survey, which gathered input from 130 telecom providers worldwide. Respondents represent organizations across the Americas, EMEA, and Asia/Pacific regions. The results highlight an accelerating focus on modernizing communications infrastructure, IT systems, and operational processes to enhance agility and enable the delivery of advanced services to both enterprise and consumer segments. Among the top transformation priorities identified is the adoption of APIs, which is emerging as a critical driver influencing technology investment decisions and shaping long-term competitiveness for telecom providers.

IDC FutureScape: Worldwide CIO Agenda 2026 Predictions — Asia/Pacific (Excluding Japan) Implications

Daniel-Zoe Jimenez, Linus Lai — Wed, 21 Jan 2026 05:00:00 GMT

"A next-generation CIO will not only orchestrate enterprise AI initiatives but also shape a technology agenda that accelerates growth, elevates customer outcomes, and builds operational discipline. This requires moving beyond incremental modernization toward a unified digital architecture, deeper co-innovation with business units, and a deliberate rethinking of how human expertise and AI systems complement each other. At the same time, CIOs must reinforce organizational adaptability — anticipating regulatory shifts, navigating data-sovereignty constraints, and mitigating geopolitical risk — to secure sustainable advantage in an increasingly volatile digital landscape," says Linus Lai, GVP IDC.

IDC FutureScape: Worldwide Services 2026 Predictions — Asia/Pacific Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Pushkaraksh Shanbhag — Wed, 21 Jan 2026 05:00:00 GMT

This IDC study is an accompanying piece to the main FutureScape 2026 presentation of the same topic. It provides specific recommendations for two key tech vendor personas, tech sales leaders and tech marketing leaders. Please refer to IDC FutureScape: Worldwide Services 2026 Predictions — Asia/Pacific (Excluding Japan) Implications for more details.

Snowflake Acquires Observe for About $1 Billion; Will It Pay Off?

Stephen Elliot, Shannon Kalvar, Archana Venkatraman — Wed, 21 Jan 2026 05:00:00 GMT

Snowflake announced a definitive agreement to acquire Observe on January 8, 2026. This $1 billion deal is Snowflake's largest to date, exceeding the company's previous $800 million deal in 2022.The existing financial and executive relationships between the two companies are deep. Observe raised $393 million from seven funding rounds, with Snowflake Ventures one of those backers. In addition, Observe CEO Jeremy Burton has served on Snowflake's board since 2015. From a product perspective, Observe was built on Snowflake's platform, creating a tight integration path with minimal replatforming risk. Financially, this deal makes sense. However, for observability customers, the potential outcomes require an analysis into future product development, the level of focus Observability will command inside of Snowflake, and a go-to-market understanding.