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Amplify24: The Current State and Future of AI-Driven Composable Content System Technology for Commerce

James McCormick — Thu, 14 Nov 2024 05:00:00 GMT

This IDC Market Note discusses key highlights from Amplience's Amplify24 customer event, held at London's Ministry of Sound on October 9, 2024. Amplify24 showcased Amplience's latest strategies and trends in ecommerce content and experience. Featuring industry speakers from John Lewis, The White Company, and AWS, the event highlighted critical themes such as technology modernization, AI-driven personalization, and the shift from legacy to composable systems.

Cracking the Code: How to Build Profitable and Flexible 5G Network Slice Pricing Models

Alejandro Cadenas — Thu, 14 Nov 2024 05:00:00 GMT

Finding an effective pricing model for 5G network slicing is challenging due to its novelty and complexity. Operators must account for customization in each slice, such as latency, reliability, and resource allocation. Customers often struggle to understand its value, complicating adoption. Pricing models must be flexible and take into account resource scarcity, planned vs. on-demand slices, and specific technical requirements such as bandwidth and latency. Dynamic and tiered pricing structures are essential to accommodate different use cases and industries.

"Pricing strategies for 5G slices are challenging, as we are talking about a service that is completely new to the market; therefore, pricing must reflect both technical and commercial dynamics and must adapt to resource scarcity and customer value. If slicing is priced effectively and the user and payer remains at the center of the model, it can unleash a full new generation of long-tail services that have traditionally been very difficult for telcos to address." — Associate Vice President Alejandro Cadenas, 5G Monetization and Adoption, IDC Europe

EMEA Emerging Technologies Radar and Investment Plans, 2024: A Deep Dive into the 2024 EMEA Emerging Technologies Survey Results

Lapo Fioretti — Thu, 14 Nov 2024 05:00:00 GMT

This IDC Survey investigates the latest trends in the EMEA emerging technologies market, assessing adoption rates and plans across organizations, investments, drivers and barriers to adoption, and the key personas involved in the decision-making process around emerging technologies. The study is based on IDC's EMEA Emerging Technologies Survey, carried out in September 2024 among 800 EMEA organizations.

Despite resilient investments and adoption plans, most emerging technologies are still not reaching higher maturity levels due to lack of advanced use cases and lack of ROI.

"ROI from most emerging technologies is not immediate; businesses need to have the necessary resources and expertise to successfully integrate these technologies into their operations," said Lapo Fioretti, senior research analyst, EMEA Emerging Technologies Strategies.

IDC FutureScape: Worldwide Connected Devices 2025 Predictions (Japanese)

Tom Mainelli, Bryan Bassett, Linn Huang, Ramon T. Llamas — Thu, 14 Nov 2024 05:00:00 GMT

本IDC FutureScapeでは、2025年のコネクテッドデバイスに関するIDCのTop 10 Predictionsを示す。

IDC、Devices and Consumer ResearchのグループバイスプレジデントであるTom Mainelliは、「AI（Artificial Intelligence：人工知能）とGenerative AI（生成系AI：以下、GenAI）の台頭は、今後企業が導入するコネクテッドデバイスに大きな影響を与えるであろう。オンデバイスAI機能を備えた製品が増えることに加え、AIは、企業がデバイスを購入して導入する方法、使用する金融商品、およびそれらのデバイスに接続するサービスに大きな影響を与えるであろう」と述べている。

なお、本調査レポートは『IDC FutureScape: Worldwide Connected Devices 2025 Predictions（IDC #US52635024、2024年10月発行）』の日本語翻訳版である。

C2G IDC Playbook Tech Sales Leaders: A Southeast Asia Market Expansion Sales Playbook for China Tech Vendors

Xiao Liu, Shouvik Nag — Tue, 12 Nov 2024 05:00:00 GMT

This IDC Playbook for Tech Sales Leaders provides a concise current state view of the Southeast Asia tech market, insights into the impact of future trends on China tech vendors expanding into the region, and guidance for effective account strategies.

Tech sales leaders can use this information when seeking clarity about Southeast Asia organizations' buying criteria and the impact of market trends in the region.

Fastlane by PayPal: Empowering Developers and Transforming Payment Integration

Arnal Dayaratna — Tue, 12 Nov 2024 05:00:00 GMT

This IDC Market Note discusses Fastlane by PayPal — launched on August 6 — that accelerates the guest checkout experience by reusing payment data to expedite transactions, leading to faster checkouts and increased conversions. Fastlane offers a streamlined checkout integration to accelerate card payments. In addition, it features an integrated sandbox, interactive guides, and developer-centric benefits such as simplified integration implementation and reduced debugging time. Fastlane's business benefits include faster time to market, enhanced customer experience, cost efficiency, improved collaboration, competitive advantage, scalability, and robust security and compliance.

"Fastlane by PayPal revolutionizes digital transactions with faster checkouts, seamless integration, and enhanced customer experience — ushering in a new era of ecommerce efficiency." — Arnal Dayaratna, research vice president, Software Development at IDC

U.S. XR User Survey in Gaming Households, 3Q24: Mixed Reality Headsets Move Toward Center Stage

Lewis Ward — Tue, 12 Nov 2024 05:00:00 GMT

This IDC Survey presentation summarizes findings from IDC’s 3Q24 U.S. Gamer Survey. The focus is virtual reality (VR), mixed reality (MR), and to a lesser degree, augmented reality (AR) headset use cases and spending patterns in gaming households. Given that about 70% of U.S. households contain at least one gamer, the results are directionally representative of all U.S. households. Some enterprise and WFH respondents took the survey too.

In most of the questions in this presentation, usage of eight XR headsets or headset groups are separately analyzed: Meta Quest 3, Apple Vision Pro, Mixed VR and MR, Sony PlayStation VR2 or PlayStation VR (original), Meta Quest, Oculus Go, All other VR, and AR headsets (Magic Leap 2 and Microsoft HoloLens 2). The demographics, favorite (and unpopular) use cases, satisfaction scores, and game and nongame spending patterns of XR headset users are analyzed via the same segmentation.

"XR headset use in U.S. gaming households rose 3% in 3Q24 compared with 3Q23. While mixed reality headsets made a splash, overall, watching videos and playing video games remained the top 2 use cases by a wide margin. Web surfing and the use of social 'metaverse' apps or virtual meeting spaces rounded out the top 4." — Lewis Ward, IDC's research director of XR, Gaming, and 3D Interactive Software

IDC’s Worldwide Augmented Reality and Virtual Reality Spending Guide Taxonomy, 2024: Release V2, 2024

Mon, 11 Nov 2024 05:00:00 GMT

This IDC study provides the product details and methodology of IDC’s Worldwide Augmented Reality and Virtual Reality (AR/VR) Spending Guide. It should be used as a companion piece for the spending forecast. Technology suppliers can use the forecast structure to help them build an industry-focused outlook to pursue AR/VR market opportunities. The research methodology used to develop the AR/VR Spending Guide is also referenced.

“IDC’s Worldwide AR/VR Spending Guide provides a comprehensive spending forecast by industry and use case solution that technology suppliers can rely on to help craft their AR/VR market strategy. The latest release now supports IDC’s newly expanded standard 28-industry segmentation. As a result, the named use case count increased by 78%, rising from 71 to 127 in total,” said Marcus Torchia, research vice president, IDC’s Data and Analytics Group. “With a 2028 TAM exceeding $34 billion across end-user hardware, essential software, and professional services, the latest headset technology innovations create a broad basis for scaled adoption.”

国内産業デジタルツイン関連市場の予測を発表

Mon, 11 Nov 2024 05:00:00 GMT

Japan, 2024年11月11日 - IT専門調査会社 IDC Japan 株式会社（所在地：東京都千代田区九段北1‐13‐5、代表取締役社長：村橋俊介、Tel代表：03-6897-3812）は、国内デジタルツイン関連市場予測を今回初めて発表しました。

IDC Retail Insights' Global Retail Survey, 2024: Findings and Implications

Fri, 08 Nov 2024 05:00:00 GMT

The IDC Market Presentation summarizes key findings from IDC's Global Retail Survey, 2024. It covers business objectives and challenges, IT investment priorities, AI, and generative AI (GenAI). It also focuses on key retail operation areas such as customer experience, commerce, omni-channel store operations, supply chain and delivery, marketing, merchandising, as well as travel and hospitality. The study surveyed 980 companies in retail and hospitality across 22 countries in Asia/Pacific, EMEA, Latin America, and North America.