target audience: TECH BUYER  Publication date: Sep 2024 - Document type: IDC MarketScape - Doc  Document number: # US52574122

IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment

By:  Ananda Chakravarty

Add to shopping cart $20,000.00
Back to Document Abstract

Content

List of Tables

List of Figures



Related Links

Back to Document Abstract

Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape Worldwide Retail Media Network Service Providers Vendor Assessment

  • IDC Opinion

    • Figure: Retail Media Network Services

    • Market View

    • The Elephant in the Ad Room

    • RMN Advertising Types

    • Demand-Side Technologies

    • Supply-Side Technologies

    • Exchanges, Networks, and Intermediaries

    • Retail Media Services

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

  • Vendor Summary Profiles

    • Accenture

    • Strengths

    • Challenges

    • Consider Accenture When

    • Adobe

    • Strengths

    • Challenges

    • Consider Adobe When

    • Criteo

    • Strengths

    • Challenges

    • Consider Criteo When

    • Deloitte

    • Strengths

    • Challenges

    • Consider Deloitte When

    • Flipkart

    • Strengths

    • Challenges

    • Consider Flipkart When

    • IBM

    • Strengths

    • Challenges

    • Consider IBM When

    • Instacart

    • Strengths

    • Challenges

    • Consider Instacart When

    • LiveRamp

    • Strengths

    • Challenges

    • Consider LiveRamp When

    • McKinsey

    • Strengths

    • Challenges

    • Consider McKinsey When

    • Publicis Groupe

    • Strengths

    • Challenges

    • Consider Publicis Groupe When

    • Salesforce

    • Strengths

    • Challenges

    • Consider Salesforce When

    • Skai

    • Strengths

    • Challenges

    • Consider Skai When

    • The Trade Desk

    • Strengths

    • Challenges

    • Consider The Trade Desk When

    • Vendors to Watch

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Retail Media Network Service Providers

    • Table: Key Capability Measures for Success: Worldwide Retail Media Network Service Providers

  • Learn More

    • Related Research

    • Synopsis