target audience: TECH SUPPLIER  Publication date: Sep 2024 - Document type: Market Perspective - Doc  Document number: # US52530924

Pricing and Packaging Strategies for Generative AI

By:  Ritu Jyoti

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Generative AI Software Pricing and Packaging

  • New Market Developments and Dynamics

    • How Do You Price Your GenAI Software Offerings?

    • Figure: Foundation Models to GenAI Applications

    • Foundation Models

    • Figure: Model Choice Decision

    • Consumption-Based Model

    • Automation Workflows

    • GenAI Applications

    • How Do You Learn and Leverage Emerging Best Practices?

    • Emerging Best Practices for Packaging Your B2B GenAI Feature

    • Core

    • Upgrade

    • Add-on

    • Importance of Predictability in Costs

    • Pricing Metric

    • Offer Some Form of Committed Consumption

    • Carefully Consider Overages

    • Sales

    • Offer True Ups

    • Product Capabilities

    • Customer Support

    • Proactive Engagement from Customer Success Managers

    • Conclusion

  • Advice for the Technology Supplier

  • Learn More

    • Related Research

    • Synopsis