Worldwide Smartphone Forecast Update, 2024–2028

IDC Market Forecast Figure

• Figure: Worldwide Smartphone Shipment Snapshot

Executive Summary

Advice for Technology Suppliers

• Foldable Price Points Falling

• Incorporate AI

Market Forecast

• Forecast by Operating System

• Table: Worldwide Smartphone Shipments by Operating System, 2023–2028 (M)

• Figure: Worldwide Smartphone Shipments by Operating System, 2023–2028

• Figure: Worldwide Smartphone Shipments Share by Operating System, 2023–2028

• Android

• iOS

• Forecast Comparison: Smartphones Versus Feature Phones

• Table: Worldwide Smartphone and Feature Phone Shipments, 2023–2028 (M)

• Figure: Worldwide Smartphone and Feature Phone Shipments, 2023–2028

• Figure: Worldwide Smartphone and Feature Phone Shipments Share, 2023–2028

• Feature Phones

• Smartphones

• Forecast by Region

• Table: Worldwide Smartphone Shipments by Region, 2023–2028 (M)

• Figure: Worldwide Smartphone Shipments by Region, 2023–2028

• Figure: Worldwide Smartphone Shipments Share by Region, 2023–2028

• Smartphone ASP Forecast

• Table: Worldwide Smartphone ASP by Operating System, 2023–2028 ($)

• Figure: Worldwide Smartphone ASP by Operating System, 2023–2028

Market Context

• Drivers and Inhibitors

• Drivers

• 5G Handsets

• Screen Sizes

• Inhibitors

• Replacement Cycle

• Inflation

• Significant Market Developments

• Google Brings New Theft Protection Features to Android

• Changes from Prior Forecast

• Table: Worldwide Smartphone Shipments by Region, 2018–2028: Comparison of March 2024 and June 2024 Forecasts (M)

• Figure: Worldwide Smartphone Shipments, 2018–2028: Comparison of March 2024 and June 2024 Forecasts

Market Definition

• Feature Phone

• Smartphone

Methodology

• Primary Data Sources

• Secondary Sources

• IDC's Worldwide Quarterly Mobile Phone Tracker

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