target audience: TECH BUYER  Publication date: Nov 2024 - Document type: IDC MarketScape - Doc  Document number: # US52038924

IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024–2025 Vendor Assessment

By:  Gerry Murray Loading

Content



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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises Vendor Assessment

  • IDC Opinion

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

  • Vendor Summary Profiles

    • Agorapulse

    • Strengths

    • Challenges

    • Consider Agorapulse When

    • Bazaarvoice

    • Strengths

    • Challenges

    • Consider Bazaarvoice When

    • Brandwatch

    • Strengths

    • Challenges

    • Consider Brandwatch When

    • Dash Hudson Inc.

    • Strengths

    • Challenges

    • Consider Dash Hudson Inc. When

    • DN Media Group

    • Strengths

    • Challenges

    • Consider DN Media Group When

    • Emplifi

    • Strengths

    • Challenges

    • Consider Emplifi When

    • Hootsuite

    • Strengths

    • Challenges

    • Consider Hootsuite When

    • Khoros

    • Strengths

    • Challenges

    • Consider Khoros When

    • Meltwater

    • Products

    • Strengths

    • Challenges

    • Consider Meltwater When

    • Semrush

    • Strengths

    • Challenges

    • Consider Semrush When

    • Sprinklr

    • Strengths

    • Challenges

    • Consider Sprinklr When

    • Sprout Social

    • Strengths

    • Challenges

    • Consider Sprout Social When

    • Yext

    • Strengths

    • Challenges

    • Consider Yext When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Social Marketing Software for Large Enterprises

    • Table: Key Capability Measures for Success: Worldwide Social Marketing Software for Large Enterprises

  • Learn More

    • Related Research

    • Synopsis