target audience: TECH BUYER  Publication date: Jun 2024 - Document type: IDC Perspective - Doc  Document number: # US50881223

A Deeper Look at VOC 2.0 and Unstructured Data

By:  Lou Reinemann

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Voice of the Customer and Unstructured Data

  • Situation Overview

    • Phases of Voice of the Customer Programs

    • The Transition from VOC 1.0 to 2.0 Customer Feedback Data

    • Gaining Insights from Unstructured Data

    • Challenges with Unstructured Data

    • Summary

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis