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  • Current: Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027

 target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Forecast - Doc  Document number: # US50829723

Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027

By:  David Wallace

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Content

List of Tables

List of Figures



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Table of Contents


  • IDC Market Forecast Figure

    • Figure: Worldwide Customer Data Platform Applications Software Revenue Snapshot

  • Executive Summary

    • Digital Business Adoption Continues

    • Connected Front-Office Architecture

    • Figure: Connected Clouds and Customer Experience Orchestration Services

    • Other CDP Growth Drivers

  • Advice for Technology Suppliers

  • Market Forecast

    • Table: Worldwide Customer Data Platform Applications Software Revenue, 2022–2027: Current Currency Versus Constant Currency ($M)

    • Table: Worldwide Customer Data Platform Applications Software Revenue by Deployment Type, 2022–2027 ($M)

    • Figure: Worldwide Customer Data Platform Applications Software Revenue by Deployment Type, 2022–2027

    • Table: Worldwide Customer Data Platform Applications Software Revenue by Region, 2022–2027 ($M)

    • Figure: Worldwide Customer Data Platform Applications Software Forecast by Region, 2022 and 2027

  • Market Context

    • Drivers and Inhibitors

    • Drivers

    • Major Vendors and Investment Continue to Drive Market

    • First-Party Customer Data and Data Privacy Will Grow Ever More Important to Customer Experience

    • Investment and Innovation in the Data and AI Layers

    • Inhibitors

    • Go-to-Market Capacity

    • Recession and Other Global Uncertainties

    • Significant Market Developments

    • Changes from Prior Forecast

    • Table: Worldwide Customer Data Platform Applications Software Revenue, 2019–2027: Comparison of March 2020, August 2020, July 2021, July 2022, and June 2023 Forecasts ($M)

    • Figure: Worldwide Customer Data Platform Applications Software Revenue, 2019–2027: Comparison of March 2020, August 2020, July 2021, July 2022, and June 2023 Forecasts

  • Market Definition

  • Methodology

    • Historical and Forecast Market Values and Exchange Rates

    • Table: Exchange Rates, 2018–2027

  • Related Research