target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Perspective - Doc  Document number: # US50791623

How Apple Is Finding Success by Targeting a Majority of IDC's Future Consumer Categories

By:  Tom Mainelli

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Assessing Apple's Opportunities Across the Eight Future Consumer Segments

  • New Market Developments and Dynamics

    • Apple's Shift on Services

    • Entertainment

    • Shopping

    • Money

    • Well-Being

    • The Home

  • Advice for the Technology Supplier

  • Learn More

    • Related Research

    • Synopsis