target audience: TECH BUYER  Publication date: Jun 2023 - Document type: IDC Perspective - Doc  Document number: # US50676823

Creator Economy Games Meet the Future of CX: What Happens When "Superfans" Become Paid Cocreators?

By:  Lewis Ward

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Gaming's Creator Economies Are Helping Define the Future of Customer Experiences

  • Situation Overview

    • Key Customer Experience Delivery Challenges

    • Figure: IDC's Future of Customer Experience Framework

    • The Bridge Connecting the Creator Economy and Gaming: Business Implications of the Technology

    • Figure: Share of U.S. Gamers Who Received Payment for Content Used by Others in a Game in 2022

    • Figure: U.S. Age Group Comparison of All Gamers and Paid In-Game Content Creators, 3Q22

    • Figure: Most Popular Genres Played by All U.S. PC/Mac Gamers and Paid Content Creators, 3Q22

    • Three Successful Creator Economy Games

    • Roblox

    • Minecraft

    • Fortnite

    • Alignment with Broader Business Outcomes: UEFN's Model FTW?

    • Top Investment Priorities

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis