Communicating Digital Strategy, from the Front Line to the Board

Executive Snapshot

• Figure: Executive Snapshot: Communicating Digital Strategy, from the Front Line to the Board

Situation Overview

• Effective Communication

• Effective Digital Strategy

Advice for the Technology Buyer

• Building the Communication Strategy

• Figure: High-Level Message Development

• Table: Detailed Communication Strategy

• Align Communications Tactics with the Audience

• Board-Level Communications

• Figure: What Boards Do (and Don't) Want to Hear About

• Figure: Board-Level Communication: A Health Sector Use Case

• Executive Communications

• Figure: Aligned Communications at the Executive Level

• Leadership Communications

• Figure: Visualization of Digital Strategy

• Figure: Executive and Leadership Communication: A Staffing Leader Use Case

• Frontline Communications

• Figure: Frontline Communication: A State Government Use Case

Learn More

• Related Research

• Synopsis