target audience: TECH BUYER  Publication date: Aug 2024 - Document type: IDC Perspective - Doc  Document number: # US50024223

Benetton Group's Journey Toward a Holistic Approach to Customer Experience

By:  Ornella Urso

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Table of Contents


  • Executive Snapshot

    • Figure: Benetton Group's Journey Toward a Holistic Approach to Customer Experience

  • Situation Overview

    • IDC Retail Insight's Case Study Series

    • Why the Benetton Group?

    • A (New) Purpose Shaping the Benetton Group's Retail Strategy

    • From Piloting to Incremental Implementation

    • Achieved Benefits and Lessons Learned

    • Recent Achieved Milestones and Future Plans

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis