target audience: TECH BUYER  Publication date: Apr 2022 - Document type: IDC MarketScape - Doc  Document number: # US47506221

IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment

By: 

  • Ornella Urso
  • Filippo Battaini
  • Giulio Raffaele
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Content

List of Tables

List of Figures



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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Vendor Assessment

  • IDC Opinion

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

  • Vendor Summary Profiles

    • Adobe

    • Strengths

    • Challenges

    • Consider Adobe When

    • Algonomy

    • Strengths

    • Challenges

    • Consider Algonomy When

    • Amperity

    • Strengths

    • Challenges

    • Consider Amperity When

    • BlueConic

    • Strengths

    • Challenges

    • Consider BlueConic When

    • Microsoft

    • Strengths

    • Challenges

    • Consider Microsoft When

    • mParticle

    • Strengths

    • Challenges

    • Consider mParticle When

    • Optimove

    • Strengths

    • Challenges

    • Consider Optimove When

    • Redpoint Global

    • Strengths

    • Challenges

    • Consider Redpoint Global When

    • Salesforce

    • Strengths

    • Challenges

    • Consider Salesforce When

    • SAP

    • Strengths

    • Challenges

    • Consider SAP When

    • SAS

    • Strengths

    • Challenges

    • Consider SAS When

    • Tealium

    • Strengths

    • Challenges

    • Consider Tealium When

    • Treasure Data

    • Strengths

    • Challenges

    • Consider Treasure Data When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Figure: IDC Retail Customer Data Platform Architecture

    • Strategies and Capabilities Criteria

    • Key Strategy Measures

    • Table: Key Strategy Measures for Success: IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment

    • Key Capabilities Measures

    • Table: Key Capabilities Measures for Success: IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment

  • Learn More

    • Related Research

    • Synopsis