Routes to Market First in Latin America

Executive Snapshot

• Figure: Routes to Market First in Latin America

Situation Overview

modernizing the routes to market

• Figure: Latin America Hybrid Cloud Market

• The Cloud Makes Evolution Mandatory

• Figure: Partners Threats and Priorities. Future Technology Opportunities

• Profitability Begins with the Partners

• Figure: The Level of Maturity of Software Buyers Directly Impacts the Mix of Services Offered by ISVs

• Figure: ISVs Have Diversified Their Business to Achieve a Healthier Business with Higher Profit Margins

• The Journey to Comprehensive Evolution and Modernization of the Business Models

• Distribution to Become Ecosystem Centric

• Platforms Enable Digital Business

• Figure: Marketplace Uses

• Platforms Drive Markets in the Cloud Markets and Enable Digital Go-to-Market (GTM)

• Managing Platforms as a Single Pane of Glass

• Why Becoming Data Driven

• Provide Extraordinary Data-Driven Customer Experiences (CX)

• Enable Customer Success and Life-Cycle Management

• Intelligent Strategies and Portfolio Evolution

Advice for the Technology Buyer

Learn More

• Related Research

• Synopsis