target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC PlanScape - Doc Document number: # EUR152376024
IDC PlanScape: CPaaS to Optimize Marketing
Table of Contents
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IDC PlanScape Figure
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Figure: IDC PlanScape: Executive Summary of CPaaS to Optimize Marketing
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Executive Summary
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Why is CPaaS for Marketing Important?
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Figure: CPaaS Use-Case Adoption
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What is CPaaS for Marketing
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Who are the Key Stakeholders?
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C-Suite
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Technology Roles
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Business Roles
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Figure: CPaaS Adoption Decision-Makers
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Can My Organization Take Advantage of Marketing CPaaS Solutions?
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Advice for Technology Buyers
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Related Research