target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Forecast - Doc Document number: # EUR151643624
European Telecoms Services Forecast, 2023-2028: Telcos Must Adopt New Mass-Market Strategies to Return to Growth
Table of Contents
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IDC Market Forecast Figure
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Figure: European Telecom Services Spending Snapshot
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Executive Summary
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Advice for Technology Suppliers
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Embrace AI/ML Technologies to Deliver More Personalized CX
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Re-Engineer the Consumer Offering and Engagement
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Extend Partnerships with Vertical Stakeholders
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Become the Key Orchestrator of the Future Digital Ecosystem
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Market Forecast
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Figure: European Telecom Services Spending Share by User Category, 2024
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Figure: European Mass Market Telecom Services Spending and Growth by Service, 2023-2028 ($B)
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Figure: European Mass-Market Mobile Connections by Generation, 2023-2028 (Millions)
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Figure: European Mass Market Fixed-Internet Access Connections by Type, 2023-2028 (Millions)
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Figure: European Pay TV Connections by Type, 2023-2028 (Millions)
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Market Context
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Drivers and Inhibitors
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Drivers
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Increase Connectivity Demand
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Entertainment
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5G Standalone
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Inhibitors
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Standardization of Unlimited Data Plans Challenge Pricing
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Proliferation of Low-Cost OTT Streaming Content
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Significant Market Developments
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New Telco Challengers
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Changes from Prior Forecast
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Figure: European Telecom Services Spending, 2023-2028: May 2023 Forecast Versus May 2024 Forecast
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Market Definition
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Methodology
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Related Research