target audience: TECH SUPPLIER  Publication date: Jul 2023 - Document type: Market Perspective - Doc  Document number: # EUR151008923

Best Practices for SMB Segmentation: The Rising Value of Advanced SMB Segmentation Techniques in Europe

By:  Riccardo Barrai

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Best Practices for SMB Segmentation

  • New Market Developments and Dynamics

    • Introduction

    • Best Practices in SMB Segmentation

    • Primary Variables

    • Secondary Variables

    • Length of Time in Business

    • Technology Spending Capacity

    • Existing Technology Stack

    • Technology Intensity

    • Organizational Structure and Legacy

    • Procurement Preferences

    • Tertiary Variables

    • Key Takeaways

  • Advice for the Technology Supplier

  • Learn More

    • Related Research

    • Synopsis