target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC Perspective - Doc  Document number: # AP49701623

Generative AI: Approaches for Competitive Advantage

By: 

  • Deepika Giri
  • Lawrence Cheok
  • Dr. Chris Marshall
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Generative AI — Approaches for Competitive Advantage

  • Situation Overview

    • How to Build Competitive Advantage with Generative AI

    • GenAI Use cases and Competitive Advantage

    • Figure: GenAI: From Productivity Gain to Differentiation and Focus

    • Table: Types of Gen AI Use Cases

    • Buy Approach Deliver Cost Leadership

    • Build Approaches Deliver Focus and Differentiation

    • Table: GenAI Build Approaches Elaborated

    • Technology Readiness for GenAI Approaches

    • Figure: Technology Readiness for GenAI Approaches

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis