Wearable Devices Market Insights

IDC Forecasts Continued Growth for Wearables But Growth Will Be Uneven Across Product Categories

Worldwide wearable device shipments are forecast to grow 6.1% year over year in 2024 to 537.9 million units. An improving global economy combined with a refresh cycle in mature markets and continued adoption in emerging regions will help drive volumes forward. However, growth will be uneven across the various form factors.

Hearables, representing over 60% of the wearables market, are expected to be driven by further proliferation among emerging markets and the beginning of a refresh cycle in mature markets as consumers look to replace pandemic-era purchases.

"In the second quarter, hearables continued to face downward pressure on average selling prices (ASPs), especially within the truly wireless earwear segment," said Lujyne Amro, research analyst, Data & Analytics at IDC. "This decline was driven by increased competition and consumer demand for more affordable options. However, with new product launches expected later in the year, we anticipate a boost in unit growth as consumers replace older models and upgrade to newer technologies. Looking ahead, we expect the pricing landscape to stabilize as the replacement cycle slows and vendors adjust their strategies to balance affordability with innovation."

Meanwhile, smartwatches are expected to face the first ever year-over-year decline (-3%) in 2024 before rebounding to 4.8% growth in 2025. Despite the decline, it's not time to sound alarm bells just yet as the reduction is largely driven by India, which has been a global driver for low-cost smartwatches in recent years. The smartwatch market within the country has been plagued by a flood of white-label products and is expected to see some consolidation in the short term. Excluding India, the global market for smartwatches is forecast to grow 9.9%. Meanwhile, ASPs for smartwatches are expected to rise by 5.7% in 2024.

"As smartwatch pricing continues to rise, vendors are going to face the tough challenge of justifying increases," said Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC. "Minimal design changes such as larger screens or a change in materials only go so far. To truly accelerate growth, vendors are going to have to focus on incorporating additional sensors while providing tailored advice to improve an individual's health – a lot of which will require the use of artificial intelligence, although highlighting the use cases will be more important than highlighting the tech."

Among the other form factors, rings and smart glasses without a display are also expected to grow as more brands join the race. Meta's partnership with Ray-Ban has proven to be quite successful, which has led to the rise of fast-follower brands flooding online marketplaces with low-cost versions. Meanwhile, smart rings are largely expected to maintain their premium status as the category is still led by a select few brands.

Data table for "Worldwide Wearables Forecast by Product" chart

Year	Earwear	Smartwatch	Wrist Band	Glasses	Rings	Clothing	Other	Modular
2024	342,162,119	156,507,390	35,214,894	1,751,943	1,662,907	316,148	291,460	2,883
2025	360,011,186	164,044,370	34,265,804	1,906,854	2,319,809	335,717	299,369	4,641
2026	376,088,804	168,895,365	33,480,718	2,056,500	2,712,927	353,013	307,062	4,832
2027	389,268,989	172,624,138	32,754,363	2,206,396	2,947,013	363,494	313,724	4,936
2028	399,010,789	175,234,861	32,104,126	2,345,850	3,117,544	367,386	317,061	5,057

Data table for "Top 5 Wearable Device Companies" chart

Quarter	Apple	Xiaomi	Samsung	Imagine Marketing	Huawei	Others
2023Q2	21.1%	7.7%	7.4%	7.4%	7.4%	49.1%
2023Q3	20.5%	7.9%	7.4%	9.8%	6.0%	48.3%
2023Q4	25.3%	8.4%	8.4%	3.9%	7.3%	46.7%
2024Q1	18.1%	10.4%	9.3%	5.4%	9.9%	46.8%
2024Q2	17.8%	9.0%	8.2%	6.3%	10.9%	47.7%