target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Special Study - Doc Document number: # US52729024
Artificial Intelligence Pricing Strategies: Software
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Abstract
This IDC presentation includes insights about GenAI and AI software pricing from IDC's GenAI Pricing Models Survey and interviews with GenAI technology buyers and suppliers. This presentation is part of a multipart series on buyer expectations for AI and GenAI pricing.
“Pricing predictability remains a key barrier to investment in GenAI, but confidence grows with experience." — Bob Parker, senior VP, Enterprise Applications, Data Intelligence, Services, and Industry Research at IDC