target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey - Doc Document number: # US52663524
Data Monetization: Highlights and Insights from IDC's External Data Sourcing and Collaboration Survey, 2024
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Abstract
IDC's 2024 Data Sourcing and Collaboration Survey studied the preferences, attitudes, and behaviors of North American enterprise buyers of external data and data collaboration technology. The goal of this survey was to inform vendors in this space and to enable these buyers to measure their own performance against peers. This document provides information about a subset of the total survey, focused on the following topics:
- Sharing and/or monetizing enterprise data externally
- Reasons for considering data monetization
- Planned and actual sales strategies and channels for enterprise data