target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US52337722
Generative AI Use Case Taxonomy, 2024: The Retail Industry
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Abstract
This IDC Tech Buyer Presentation highlights generative AI (GenAI) use case examples for the retail industry. The presentation focuses on five key aspects of retail business including experiential operations; merchandising and planning; omni-channel marketing; product life cycle, sourcing, and fulfillment; and omni-channel experience and commerce as key categories where GenAI has evolved in the market with 20 active use cases across the industry. The presentation offers IT and business leaders a view into the GenAI use case playbook to establish and build their own outcomes derived from industry best practices and examples.