target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52271524
Consumer Social Media Survey Results: Beyond Content Sharing to Researching Travel, Dining, Wellness, and Other Topics
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Abstract
This IDC Survey examines selected results from IDC's Consumer Behavior Survey fielded in 2Q24. Results and analysis focus on consumer engagement with social media. Areas of focus in this presentation include the share of survey respondents engaged in specific categories of social media apps, average time per week spent by consumers on social media, share of consumers that post content and frequency of posting, and how social media is used by consumers as a source of information across a wide range of topics. Generational differences are also highlighted.
"Social media remains a vibrant and significant part of the consumer digital landscape as all survey respondents report at least some level of social media use," said Greg Ireland, senior director for IDC's Consumer research. "Social media is used by many consumers to research travel and dining, health and wellness, and product information and to follow news."