target audience: TECH SUPPLIER Publication date: Apr 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52064924
Impact of Compelling AI on Price Sensitivity
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Abstract
This IDC Survey Spotlight reveals that enterprises of all sizes are willing to pay a premium for compelling AI features, with IT operations software having the highest price premium support for almost all business sizes. IDC's 2024 Future Enterprise Resiliency and Spending Survey (FERS), Wave 2, quantified that statement and explored the results across several axis, including by business size and software type. Virtual client computing (VCC) vendors can realize improvements in two of the three proposed software categories (business applications and IT operations), with their focus being best determined by their target enterprise audience.