target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Forecast - Doc Document number: # US52053824
Worldwide Sales Force Productivity and Performance Software Forecast, 2024–2028
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Abstract
This IDC study presents a five-year forecast for the worldwide sales force productivity and performance software market.
"The need for solutions that streamline sales processes, boost seller productivity, and increase customer retention has propelled the sales force productivity and performance software market into an over $18 billion business," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "The innovation that AI will bring to this market will continue to revolutionize the way we think about B2B selling."