target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # US51936924
Top Trends in the Digital Automotive Market, 2024
Content
- 9 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Presentation highlights the latest trends in the digital automotive market in 2024, shaping the future of electric vehicles (EVs) and the software-defined vehicle (SDV) architecture, and covers key highlights from CES 2024.
The software-defined vehicle is the recent advancement in vehicle architecture primarily driven by software to manage operations, add functionality, remotely update, and enable new features with over-the-air (OTA) rollouts. In both gas-powered and electric-powered trains, the vehicle architecture is moving away from distributed control with multiple electronic control units (ECUs) to a more centralized computing approach with few systems on a chip (SoCs) where many features, such as assisted driving, connected infotainment, driver monitoring systems, intelligent energy management, and other automotive embedded systems, can be controlled, managed, updated, and maintained centrally over the life cycle of the vehicle.
Key highlights from CES 2024 include:
- Cloud-native deployment of auto software gaining popularity among auto OEMs and IT vendors
- AI chips and chiplet systems to transform the automotive compute architecture
- Generative AI fast-tracking autonomous vehicle development and enhancing the customer experience
- Transformation in CRM platforms to enable subscription-based connected services
- Auto OEMs forging new partnerships to host app stores in connected infotainment systems
- The North American charging standard emerging as the new standard of EV connector across all EV brands