target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51931624
ISVs Look to OEM Partners for Innovative Technologies to Accelerate Business Growth
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Abstract
This IDC Survey Spotlight features the innovative technologies that ISVs are embedding in SaaS applications to drive business growth. The velocity of software application innovation (new feature cadence) needed to keep pace with SaaS application buyer demand and unrelenting competitive pressure requires ISVs to have a comprehensive build-and-buy strategy. The OEM is an essential partner for ISVs that do not always receive the attention they deserve. The ISV-OEM partnership provides the opportunity to add best-in-class capabilities to a SaaS application while speeding time to market, reducing capital expense, strengthening the ISV value proposition, and improving the user experience. Important considerations for choosing an OEM partner include confirming that the software is compatible with the OEM's products, the OEM adheres to industry standards, has a solid reputation, and can support the ISV with integrations and customizations.