target audience: TECH BUYER Publication date: Jan 2024 - Document type: IDC PlanScape - Doc Document number: # US51728824
IDC PlanScape: Product Excellence to Propel Digital Business
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Abstract
This IDC PlanScape focuses on achieving product excellence in the digital business.
"The new competitive differentiating capability of an enterprise is how good you are at building and delivering digital products and services," says Robert Multhaup, adjunct research advisor for IDC's IT Executive Programs (IEP). "This requires IT and the business to basically merge into 'super teams' that optimize all aspects of digital product excellence."