target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US51699524
Industry Buyers Handbook: Europe Government, 2024
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments by European governments. Vendors can use this Handbook to:
- Align the company's proposition to the buyer's tech priorities as they relate to domain processes
- Position the technology offering and innovation capabilities to respond to the buyer's business transformation objectives
Technology vendor executives in areas including marketing, sales, and product strategy can leverage the insights in this Handbook to inform and formulate their approach to buyers in the European public sector industry. The presentation is largely based on IDC survey data and leverages the knowledge of senior IDC analysts, IDC research, and IDC's conversations with key industry players.