target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51252023
Does Your Organization Employ an Enterprisewide Trust Strategy?
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Abstract
This IDC Survey Spotlight uses data from the August 2023 Future of Trust Worldwide Research Survey to show how organizations are approaching their organizational trust strategy, whether enterprisewide, by department, or ad hoc efforts to improve brand trust and trustworthiness. Organizations may want to view this and the associated data analyses that will emerge in subsequent documents to take stock of their own efforts to improve brand trust and trustworthiness. Although "trust" is regarded by some as a mere "nice to have," demands around security, privacy, compliance, and ESG postures — the components of Trust Programs as defined by IDC — indicate otherwise.