target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Taxonomy - Doc Document number: # US50917423
IDC's Worldwide Augmented Reality and Virtual Reality Spending Guide Taxonomy, 2023: Release V1, 2023
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Abstract
This IDC study provides details of IDC's Worldwide Augmented Reality and Virtual Reality (AR/VR) Spending Guide taxonomy. It should be used as a companion piece for the spending forecast. Technology suppliers can use this forecast structure to help them build an industry-focused outlook to pursue AR/VR market opportunities. The research methodology used to develop the Worldwide AR/VR Spending Guide is also referenced.
"In this latest edition of the AR/VR Spending Guide, we provide detailed segmentation of viewers and host device types by industry and use case. It is essential for technology suppliers to align their strategy, products, and partner development with the best technology fitted to the right industry and planned use," said Marcus Torchia, research vice president, IDC's Data and Analytics Group. "IDC's Worldwide AR/VR Spending Guide provides that comprehensive spending forecast across 20 industries, 81 named use cases, and a TAM exceeding $47 billion by 2027 across hardware, software, and services."