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- Current: IDC Market Glance: Retail Media Network Services, 3Q24
target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # US50824824
IDC Market Glance: Retail Media Network Services, 3Q24
By: Ananda Chakravarty Loading
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Abstract
This IDC Market Glance offers a view of the current taxonomy and set of services affiliated with retail media networks (RMNs). RMNs have been advancing rapidly in the retail and advertising space. However, most RMNs managed by retailers are challenged with managing a set of services that encompass all critical pieces of operations, technology, data, and metrics to function. The document captures the key hierarchical segments related to retail media network services and a sampling of the companies engaged in each of these services. The hierarchy is based on a retail-specific view and extends across specifically a set of key services necessary to launch and operate a retail media network.
Coverage
Subscriptions Covered
IDC Retail Insights: Worldwide Retail Merchandising, Marketing, Media Monetization and Analytics
Companies Covered
- Nexxen International Ltd.
- Dunnhumby Limited
- Teads Ltd.
- Decentriq AG
- WPP plc
- Quotient Technology Inc.
- IPG Mediabrands SA
- PaeDae Inc.
- Google LLC
- mParticle, Inc.
- Basis Ltd
- NextRoll Inc.
- Amplitude Inc.
- Microsoft Corporation
- The Trade Desk Inc.
- Oracle Corporation
- LiveRamp Inc.
- Experian plc
- SAS Institute Inc.
- Dentsu Inc.
- Operative
- Accenture plc
- Footprints for Retail S.r.l.
- McKinsey & Company
- Perpetua, Inc.
- Optimove Inc.
- SparkLIT Networks Inc.
- Amazon Web Services Inc.
- Criteo S.A.
- Snowflake Inc.
- Hakuhodo Incorporated
- Algonomy Software Private Limited
- Bazaarvoice, Inc.
- Deloitte LLP
- Media.Net Advertising FZ-LLC
- crealytics GmbH
- Kevel Consulting SA
- RelevanC SAS
- Salesforce, Inc.
- Tealium Inc.
- Yahoo! Inc.
- OpenX Technologies Inc.
- Thales S.A.
- Twilio, Inc.
- Amazon.com Inc.
- Anaplan, Inc.
- Magnite Inc.
- StackAdapt, Inc.
- Tinuiti Inc
- IDnow GmbH
- Cooler Screens Inc.
- Yoti Ltd.
- Inmar, Inc.
- Havas S.A.
- Omnicom Group Inc.
- BlueConic Inc.
- LiveRetail, Inc
- Braze, Inc.
- Xandr Inc.
- Acxiom LLC
- Advertima Vision AG
- Tata Consultancy Services Limited
- Segment.io, Inc.
- Kenshoo Ltd.
- Pacvue Corp
- Moloco, Inc.
- Adobe Systems Inc.
- Simplifi Holdings Inc.
- Branch Technology Inc.
- Marin Software Inc.
- Publicis Groupe SA
- AppNexus Inc.
- PubMatic Inc.
- Epsilon Data Management LLC
- Adform A/S
- Amperity Inc.
- NielsenIQ