target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US50813924
Consumer Creator and Gig Economy Survey Results: Consumers Seek Income and Alternatives to Traditional Jobs
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Abstract
This IDC Survey examines selected results from IDC's Consumer Behavior Survey fielded in 2Q24. Results and analysis focus on consumer engagement with the creator and gig economy in which consumers earn income creating content or providing services as a gig worker. Areas of focus in this presentation include the share of survey respondents engaged in specific gigs and the degree to which money earned represents primary or secondary sources of income. Generational differences are also highlighted.
"The creator and gig economy has created numerous opportunities for consumers to generate income outside of traditional jobs," said Greg Ireland, senior director for IDC's Consumer research. "Just under a quarter of survey respondents engaged in the market report using their gigs to earn their primary source of income."