target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # US50774424
Industry Market Trends: European Upstream Oil and Gas, 2024
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Abstract
This IDC Market Presentation provides our European upstream O&G market trends report for 2024. It aims to provide technology suppliers with an overview of key business trends shaping the European upstream segment of the O&G value chain in 2024. It offers a foundation of industry knowledge to:
- Develop a compelling narrative that resonates with European upstream O&G organizations
- Align product and service offering to European upstream O&G organizations' priorities
- Show upstream O&G clients how technology implementation contributes toward the achievement of their goals
- Design short-, medium-, and long-term approaches to working with European upstream O&G clients
Technology provider executives in marketing, sales, product strategy, market intelligence, and channel management can leverage insights from this report as a starting point to organize their activities.
"Despite headwinds of global geopolitical turmoil, economic uncertainties, and European leaders' intent to limit upstream footprints, several key technological advancements and trends in the European upstream oil and gas sector are coming to fruition, and the outlook for digital spending appears even brighter in 2024 than in 2023," said Gaurav Verma, IDC Energy Insights.