target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: Market Presentation - Doc Document number: # US50772124
Industry Digital Transformation Market Forecasts: Americas Financial Services, 2024
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Abstract
This IDC Market Presentation provides technology suppliers with an overview of Americas financial services spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.
It allows readers to understand Americas financial services DX spending in the context of total DX spend and highlights how financial services (FSIs) institutions are investing across industry-specific DX use cases in the region.
By looking at the size of the regional market and the top growing use cases, tech supplier executives can better evaluate:
- Areas for investment in products or services development
- Sales and marketing campaign prioritization
- Market penetration
Used in combination with the other industry intelligence documents, this document can help tech providers gain a competitive advantage across the Americas. "Digital spending remains strong in the financial services sector right across the Americas. Customer experience enhancement continues to be a top area of DX spending focus, with banks, insurers, and wealth management firms seeking to provide benefits, such as enhanced digital banking offerings, onboarding/KYC, and deploying new financial products and services faster to their clients. Now more than ever, FSIs' need to work more closely with their technology partners to develop their competitive advantages through digitalization initiatives," says Nigel Wallis, research VP, IDC Insights.