target audience: TECH SUPPLIER Publication date: May 2023 - Document type: Market Share - Doc Document number: # US50654923
U.S. Smart Speaker Market Shares, 2022: Amazon and Google Lead Amid Declining Market
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Abstract
This IDC study discusses the U.S. smart speaker market shares for 2022.
"The U.S. smart speaker market has reached its saturation point," says Adam Wright, research manager, Smart Home and Office Devices research program at IDC. "Unit shipments are declining in part not only because of a high installed base coupled with long replacement cycles but also because of weak demand for upgrades and multiple speakers in the home stemming from issues of underutilization. Moreover, high inflation, declining disposable incomes, and record high credit card debt are further squeezing consumers' wallets and putting downward pressure on demand for smart home devices like smart speakers."