target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: IDC Survey - Doc Document number: # US50401823
IDC's Worldwide Digital Infrastructure Buyer Persona Analysis Highlights Need for Targeted Sales Conversations
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Abstract
This IDC Survey summarizes selected results from IDC's Future of Digital Infrastructure Worldwide Sentiment Survey, conducted in June 2023. Data from this survey is published in multiple documents. This document provides worldwide insights about how digital infrastructure selection criteria and investment priorities vary by buyer personas. The analysis examines variations across senior IT decision makers, line-of-business leaders, IT infrastructure executives, data management leaders, and DevOps decision makers.
The 876 survey participants represent a global cross-section of industries and geographies. They are senior IT and line-of-business decision makers tasked with shaping strategic digital infrastructure technology, architecture, operating model, and vendor choices for their organizations' compute, storage, and networking investments and infrastructure management approaches. Data on other dimensions of the survey is published in related research documents.
"Cyber-resilience, data security, and compliance are near-universal priorities across most digital infrastructure buyer personas; however, these considerations need to be addressed in terms of persona-specific use cases that demonstrate the ability to drive differentiated business outcomes, particularly as related to the ability to leverage strategic data assets," explains Mary Johnston Turner, research vice president, Future of Digital Infrastructure — Agenda at IDC. "Senior IT decision makers are most likely to believe their organization is already spending enough on digital infrastructure, while DevOps teams and line-of-business leaders are most likely to believe the organization is not spending enough. The expected rise in business demand for new and expanded infrastructure to support GenAI will set the stage for a new set of buyer conversations that will need to be strongly anchored by an awareness of buyer-specific persona priorities."