target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Presentation - Doc Document number: # US49963423
IDC Market Glance: Digital Adoption Platforms, 2Q23
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Abstract
This IDC Market Glance explores the current makeup of the digital adoption platforms (DAPs) technology landscape, illustrates who some of the players are, and depicts the segments and structure of the market.
Increasing adoption of flexible work, support for online self-service and digital training, technology cost savings, and digital transformation have been cited as some of the key factors fueling the growth of DAPs. DAP solution is purpose built to manage digital adoption for internal and external users. As customer and employee experience becomes increasingly interconnected, DAP technologies have become an element for employees to familiarize themselves with functionality of increasingly automated systems.