target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # US49878623
Industry Buyers Handbook: Americas Retail 2023
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Abstract
This IDC Market Presentation serves as our regional Industry Buyers Handbook, which helps technology vendors understand what drives buyers within the North American retail industry during their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company's proposition to buyers' strategic priorities
- Position the technology offering to respond to buyers' business objectives
- Develop a compelling narrative that resonates with buyers' requirements
Technology vendors' executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within worldwide retail. Insights provided in this handbook are largely based on IDC survey data and leverage senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"North American retailer technology buying priorities in 2024 will reflect the sharpened focus on themes we saw evolve over the past year: the need to modernize infrastructure and deploy at edge, the need to embed AI across the ecosystem, and the need for visibility of data to power advanced analytics. We are moving from data rich to data driven, and retailers will need to invest in the tools to unify their ecosystem and empower their teams," said Nigel Wallis, research vice president, IDC Insights.