target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Presentation - Doc Document number: # US49874323
Industry Buyers Handbook: Americas Healthcare, 2023
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- 42 slides
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Abstract
This IDC Market Presentation aims to help technology vendors understand what drives buyers in the U.S. healthcare industry regarding their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company’s proposition with buyers’ strategic priorities
- Position the technology offering to respond to buyers’ business objectives
- Develop a compelling narrative that resonates with buyers’ requirements
Technology vendors’ executives in areas such as marketing, sales, and product strategy can leverage insights from this handbook to inform and formulate their approach with buyers within the American healthcare industry. Insights provided in this handbook is based on IDC survey data.
“Healthcare organizations have undergone massive technological and process transformation through the COVID-19 pandemic. As we enter 2024, healthcare providers are adjusting their ICT spending plans to embrace the following trends: DX transformation, consumerization, clinician experience, and AI everywhere. These investments will be pivotal in driving improved health outcomes across the region,” said Nigel Wallis, research VP, IDC Insights.