target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Presentation - Doc Document number: # US49866023
Industry Marketing Handbook: Worldwide Oil & Gas 2023
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- 45 slides
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Abstract
This IDC Presentation provides the Industry Marketing Handbook, which is designed to support technology vendor marketers in building their marketing narrative for the oil & gas (O&G) industry. It can be used to tailor messaging to industry-specific challenges and build pertinent stories and campaigns that resonate with prospects and customers.
"Marketing is an essential part of the business that needs accurate customization with respect to the target market. In the O&G industry, a precise understanding of O&G companies' strategic business priorities, execution challenges, and industry evolution in terms of use-case adoption in the short-, medium-, and long-term horizons would be a minimum input required to build an effective go-to-market strategy," said Gaurav, research manager, IDC Energy Insights.