target audience: TECH BUYER Publication date: Dec 2022 - Document type: IDC PlanScape - Doc Document number: # US48804522
IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation
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Abstract
This IDC PlanScape provides insights into building a distribution function for software-based digital innovation.
"The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."