European Modern HR Strategies and Opportunities

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Meet the Experts

Photo of Bo Lykkegaard
Bo Lykkegaard

Associate VP for Software Research Europe

Photo of Ivan Oz
Ivan Oz

Senior Research Analyst, European Enterprise Applications



IDC's European Modern HR Strategies and Opportunities program explores Europe's human capital management (HCM) and payroll applications market. This research investigates the competitive landscape and key trends like hybrid work, employee experience, and HR transformation, along with the technology innovation impacting market opportunities. By leveraging this information, vendors can make well-informed decisions, increase competitiveness, and improve their positioning/messaging. HR decision-makers will also benefit from key insights into the latest HR trends, helping them to navigate and understand the rapidly evolving HR technology landscape in Europe.


Markets and Subjects Analyzed


  • Core HR
  • Recruiting, employee performance management, workforce management, learning, and compensation
  • Payroll and benefits
  • Employee experience
  • Employee wellness
  • Skills-based perspectives on employees

Core Research


  • European HCM & Payroll Applications Vendor Shares
  • European HCM Applications Forecast
  • Generative AI Use Cases for HCM
  • IDC Market Glance: Employee Experience

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. Who are the market leaders and participants, and what segments do they operate in?
  2. What are the drivers and trends in the market now and in the future? Which shifts are expected?
  3. What innovative forces and vendors are shaping future market developments?
  4. What do buyers need to make offerings more appealing to them? Which gaps do buyers currently experience in the market?
  5. What are the hottest opportunities in the European HCM applications market?
  6. How are the needs and expectations of different industries and business sizes influencing HCM solution offerings?

Companies Covered