target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Note - Doc Document number: # EUR252680424
Google's AI Gambit: Navigating Future Opportunities and Challenges
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Abstract
Google's comprehensive AI stack aims to drive business transformation across industries by aligning AI solutions with practical business objectives. Despite significant advancements in AI infrastructure, platforms, and applications, challenges such as adoption at scale, trust, and vendor lock-in remain. Google's focus on delivering measurable business value, enhancing vertical-specific solutions, and strengthening AI governance is crucial for success. Organizations must critically evaluate the long-term implications of integrating Google's AI offerings, considering their implementation costs and societal impacts.