target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Note - Doc Document number: # EUR152704424
Amplify24: The Current State and Future of AI-Driven Composable Content System Technology for Commerce
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Abstract
This IDC Market Note discusses key highlights from Amplience's Amplify24 customer event, held at London's Ministry of Sound on October 9, 2024. Amplify24 showcased Amplience's latest strategies and trends in ecommerce content and experience. Featuring industry speakers from John Lewis, The White Company, and AWS, the event highlighted critical themes such as technology modernization, AI-driven personalization, and the shift from legacy to composable systems.