target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152688624
What Are Online Retailers’ Plans for GenAI?
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Abstract
This IDC Survey Spotlight provides an overview of the GenAI investment priorities of pure-play online retailers. Based on IDC's Global Retail Survey, 2024, it shows how pure-play online retailers’ priorities differ from those of omnichannel retailers regarding embedding GenAI capabilities into their operations.