target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152609624
Are Telecom Consumers Ready to Pay for Sustainable Products and Services?
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Abstract
This IDC Survey Spotlight analyzes European consumers' readiness to pay a premium for mobile phone offerings that are manufactured sustainably or from providers focusing on sustainability. European telecom services providers are increasingly implementing sustainability-related initiatives.